Digital Marketing Digital

Digital Marketing

Search Engine Optimization (SEO)

SEO is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

Social Media Marketing (SMM)

SMM is the use of social media platforms and websites to promote a product or service. although the terms e-marketing and digital are still dominant in academia, social media marketing becoming more popular for both practitioners and researchers.